5-13 Bleed Design
In design, bleeding is a good thing! It’s important to establish the difference between blood and a bleed. Bleeds are essential in creating print material. Blood, not so much!
A bleed is the part of the artwork that goes beyond the edge of the sheet before trimming. Without a bleed, the ink will not run all the way to the edge of the paper, leaving an unwanted white border around your material. Artwork designed with a bleed will be slightly larger than the final dimensions (anywhere from 1/8 to 2 inches) so that the final product can be trimmed down to the right size and the paper will be covered right up to the edge!
4-26 K e r n i n g 1 0 1
Have you ever heard of kerning? Unless you’re a designer or have studied typography, it probably sounds like a mash up of the words “kernel” and “corn”. Kerning is defined as the space between characters in a line of text. While it’s something that the majority of people will never notice, something as simple as adjusting the space between letters can give a composition a polished look. Not many people may notice, but then again the ultimate goal of design is to deliver information in a clear and unobtrusive way! If the viewer’s eye glazes right over the text and effortlessly gathers the information desired rather than wondering if there’s a space in between two letters… Mission accomplished!
4-22 The Importance of Logos
Have you ever looked at a business’ logo and thought to yourself “What in the world is that supposed to be?” A company’s Logo is the single most important part of it’s identity, and will go on every piece of material created to promote their business. A solid concept and perfect execution can give your logo a punch, but a poorly designed logo can do just the opposite! Follow the link below to see some examples of companies and logos that have stood the test of time!
4-15 Two's Company, Three's A Crowd
You know the phrase “two’s company, but three’s a crowd”? This is as true in designing professional-grade material as it is in awkward dating situations!
Textual consistency is key when creating a visually appealing piece of material, whether it’s for print or web. Using only 1 font can make your material look plain, but 3 can make it look inconsistent. Two fonts used in tandem can deliver a lean, visually interesting, and professional look. Take a look at the next wedding invitation you receive. Chances are that a calligraphic swoop-ey font is accompanied by a stiff serif-ed font to provide a visual balance!
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